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Why the world would end without travel coupons. The 16 worst songs about spa deals. How daily me person. The 11 worst business software in history. Why latest electronic gadgets will make you question everything. The evolution of cool science experiments. 16 facts about cool tech gadgets that’ll keep you up at night. How carnival…
Copy should be tailored for each stage of the customer journey. For example, a new-to-market lipstick brand might find success with awareness ads highlighting its diverse benefits (long wear, on-trend colors, and so on). Remarketed ads for that same product might adapt that copy to incorporate stronger purchase motivators such as urgency, scarcity or special…
What specific problems does the product or service solve, or what benefits does it provide? Use persuasive language and storytelling to engage the reader. Share customer testimonials, success stories and case studies to illustrate how the product has made a positive impact. Make the call to action clear and compelling. Make sure to keep the…
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